The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

In this week's blog, we've decided to immerse ourselves in the Halloween season and talk about some of web design’s most terrifying issues, that inspire deep feelings of agony and despair even in most stoic users.

Companies are made of people, and we love each one of ours!

In the middle of 2022 content is everywhere: Websites, blogs, video streaming APPs, music streaming APPs, posts on multiple networks, podcasts, .... content continues to evolve and is considered the most powerful online marketing tool. We all have our favorite content creators and there is so much on offer that it becomes difficult to choose.

URLs are an important element in creating web pages and defining the purpose and place of your pages. However, many people do not know the different parts that make up a URL, nor the best practices for creating them.

We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

“All typefaces are historical” Jonathan Hoefler

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.