If we look at the reality of companies, particularly Portuguese SMEs, we see that there are still numerous businesses that rely exclusively on social networks to communicate, advertise, and sell their products and services and, if so, what impact had in the Portuguese sector a day when even online was closed?

We have no doubts about the importance of social networks in building your brand's digital footprint, but we emphasize that you cannot depend on them alone. Your website should always be the center of your brand's digital ecosystem.

Here are 4 reasons that highlight the advantages of having your own website or online store:

• Greater credibility and consolidation of the digital presence. Social networks are great for activating campaigns or promotions, but their destination should be your brand's website or online store where you can share your story and your difference and promote greater engagement with the visitor.
• Improved SEO positioning and visibility. If you regularly produce quality informational content on your website or online store, you will be seen by Google as “an authority in that particular subject”. But if you only do it on social media, this content is not searchable on google.
• Greater autonomy in graphic and text content allow to provide the user with a more personalized and effective web experience. In social networks, the experience that your brand provides is very dependent on the parameters, rules, and limits of the platforms themselves, the same for everyone. It's harder to stand out and differentiate.
• Greater control and less dependency. The 4th of October proved this. For companies where online promotion and sales rely exclusively on networks like Facebook or Instagram was “a lost day” offline and without sales.

Your website is probably your biggest asset on the web and the one you control best. It is for him that he must convert people who come across posts and relevant content on social media.

To read more about this, check out the topic we wrote on our blog a while ago: “Websites or social networks? What´s more important?"

•         Greater credibility and consolidation of the digital presence. Social networks are great for activating campaigns or promotions, but their destination should be your brand's website or online store where you can share your story and your difference and promote greater engagement with the visitor.

•         Improved SEO positioning and visibility. If you regularly produce quality informational content on your website or online store, you will be seen by Google as “an authority in that particular subject”. But if you only do it on social media, this content is not searchable on google.

•         Greater autonomy in graphic and text content allow to provide the user with a more personalized and effective web experience. In social networks, the experience that your brand provides is very dependent on the parameters, rules, and limits of the platforms themselves, the same for everyone. It's harder to stand out and differentiate.

•         Greater control and less dependency. The 4th of October proved this. For companies where online promotion and sales rely exclusively on networks like Facebook or Instagram was “a lost day” offline and without sales.