We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

When a visitor enters your site, what do you want them to see first? How do you want to convert a visitor's entry to your site?

These teams are currently facing a huge challenge to publish relevant content on the multiple digital platforms where their brands are present.

“All typefaces are historical” Jonathan Hoefler

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

You've probably come across the term NFT several times in recent times, the acronym that stands for Non-Fungible Token has been voted word of the year by Collins Dictionary, with a meteoric growth in its use of over 11,000% by 2021. The main reason for this increase is that last year NFTs generated $23 billion in trading, as per the Dapp Industry Report 2021, and everyone seems to want to know how to enter this market.

Interactive content plays a very important role on your website and it allows the user to interact directly with the information that is presented on it. 

Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.