Your website is one of the most important business cards online, so you should keep it up to date.

To make sure you start this year in the best way, here are some points to consider regarding your website:

• Ensure that the information is up to date: it is essential that all details are up to date, from addresses to team line-ups and photos of employees.
• Search the most relevant keywords related to your business for 2023 and use them as beacons for your content.
• Check your Google Analytics: find out how users are finding your site to shape your web content production strategies better.
• If you don't already have one, consider creating a translated version: with increasing globalization, it is crucial to assess whether it makes sense for your business to have content in other languages to reach new audiences.
• Make sure it is well-optimized for mobile: in 2022, more than half of all online traffic came from mobile devices. Therefore, your site must have an equal impact on large and small screens.
  Tip: Access your site on different devices (cell phones, tablets) and browsers (chrome,safari, firefox, etc.), navigate and note what could be improved.
• Consider new formats for your content: the continued growth of platforms like TikTok and Youtube proves that writing articles is no longer enough. You need to capture attention through visual and dynamic content. However, stay independent of these platforms and incorporate video into your site as well.

Finally, assess whether the visual aspect of your site is outdated. In this day and age, a strong online positioning is crucial and will give you a competitive advantage. Invest in an impactful design that reflects the differentiating factors of your business.

Remember that you hold power to make your website one of your best sales tools in 2023.