The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

Companies are made of people, and we love each one of ours!

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.

Appearing on the first page of google search is one of the most important things for a business. The first 5 search results are considered the most relevant, with organic clicks on results further down and on the following pages becoming less and less expressive. What can you do to improve your website's SEO ranking and aim for the podium?