Filtrado por UI / UX Leadership

When Softway people get together, success is guaranteed!

When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!

Madalena Moreira Rato
Feb 22 2023 • 3 min reading

The importance of a well structured site

The structure of a website is fundamental, since it is this that will determine how long a user will stay on your site. A good structure makes access to content and information quick and effective - and in addition, makes a site properly optimized for search engines (SEO).

Rita Russo
Jan 24 2023 • 2 min reading

5 things you can do to improve social media reach

Social media reach is an important metric for businesses and organizations of all sizes. It’s the measure of how many people have seen your content, and it’s an important indicator of how effective your social media campaigns are. In this blog post, we’ll look at why social media reach is important, how you can increase it, and some tips to help maximize your reach. 

Pedro Completo
Jan 17 2023 • 2 min reading

White space in web design: Is there more to it than a mere aesthetic preference?

The Collins Dictionary defines white space as "the portions of a printed page that lack text, illustrations, etc. and are therefore blank". This definition refers to a printed page, however, the concept also applies seamlessly to a webpage.

Marta Guimarães Ferreira
Jan 10 2023 • 4 min reading

New year, new website?

We've arrived in 2023! The beginning of a new year is an ideal time to re-evaluate your website and plan modifications that will optimize your business results.

Sarah Leão
Jan 3 2023 • 2 min reading

Tips to prepare your website for Black Friday

Black Friday is approaching and with it comes a great opportunity for companies to increase their revenues. A good campaign for this time is based on a well-structured marketing strategy activated in multi-channels, with a predominance of digital. In this context, your website contributes a lot to a successful Black Friday by attracting new leads and converting them into business.

Rita Russo
Nov 22 2022 • 3 min reading

Is your website a trick or a treat?

In this week's blog, we've decided to immerse ourselves in the Halloween season and talk about some of web design’s most terrifying issues, that inspire deep feelings of agony and despair even in most stoic users.

Marta Guimarães Ferreira
Nov 2 2022 • 2 min reading

We are made of People

Companies are made of people, and we love each one of ours!

Maria Cabral de Sousa
Oct 26 2022 • 1 min reading

Content is King. The concept is old, but getting more and more current!

In the middle of 2022 content is everywhere: Websites, blogs, video streaming APPs, music streaming APPs, posts on multiple networks, podcasts, .... content continues to evolve and is considered the most powerful online marketing tool. We all have our favorite content creators and there is so much on offer that it becomes difficult to choose.

Madalena Moreira Rato
Jul 26 2022 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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