Filtrado por UI / UX Leadership

Softway Book Club: “The Inmates are Running the Asylum”, by Alan Cooper. Reflections on user-centered design with Softway’s founder, Nuno Portela.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Marta Guimarães Ferreira
Nov 21 2023 • 10 min reading

One Month at Softway: “The Leadership of the Last” in Action

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

Maria Reis da Cunha
Nov 7 2023 • 2 min reading

The 4 biggest nightmares for any user surfing the web. Dare to read on?

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

João Amador
Oct 31 2023 • 2 min reading

Marc Augé's concept of Non-Place and how it applies to websites

The concept of "non-place" originated with Marc Augé, a French ethnologist and anthropologist, in his book "Non-Places: Introduction to an Anthropology of Supermodernity". It's a concept that can be adapted to user behaviour on a website.

Rita Russo
Oct 24 2023 • 2 min reading

In Focus: Exploring the ideal harmony - Frank Gehry's approach to client engagement in project creation

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

 

Madalena Moreira Rato
Oct 17 2023 • 5 min reading

Don Norman's three levels of emotional design and their applicability in web design

In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

Pedro Completo
Sep 19 2023 • 3 min reading

Navigation design: tips for creating intuitive menus

When it comes to web design, one of the most critical elements that can make or break a user's experience is navigation. A well-designed and intuitive menu system can guide users effortlessly through a website, allowing them to find what they need quickly and easily.

Marta Guimarães Ferreira
Jun 27 2023 • 3 min reading

Is your site accessible to everyone?

In an increasingly digital world, websites play a crucial role in our lives. They connect us, provide information and offer services. However, not all websites meet the needs of all users, especially those with disabilities. Accessibility is an essential aspect of web development that ensures everyone can access and navigate easily, regardless of their abilities.

Sarah Leão
Jun 14 2023 • 2 min reading

The key role of strategy in web projects

In today's fast-paced digital world, web projects are becoming increasingly complex and demanding. From user friendly interface design to constantly evolving content management, the success of a project depends on more than just state-of-the-art tools like the new AI technologies that have emerged. It is imperative to have a solid strategy and structure that can withstand sudden changes and adapt to the dynamic nature of the web.

Pedro Completo
Jun 6 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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