The reflection on creativity and originality in the age of generative artificial intelligence invites us to revisit some of the principal debates within twentieth-century art theory.

For a while, Claude wasn’t a tool most designers naturally gravitated towards.Designers are visual by nature.

We have once again been distinguished with the PME Líder status, this time related to 2025 - a renewal that leaves us particularly satisfied and holds special significance: more than just a one-time recognition, it is the validation of a solid and sustained journey.

Human behavior is programmable - one only needs to know the code. (Combs & Brown, 2018)

Every creative process starts with a familiar feeling: the search. The blank canvas. The quiet before the idea appears.

It is with great pride that we announce that Softway has been awarded the status of Leading SME 2024 by Millennium bcp.

Some events are more than a lineup of talks. They are experiences that shake us, leaving us with fewer certainties and better questions.

User experience is shaped by how each visual element, interaction, and design decision influences the perception and understanding of the interface. Graphical user interfaces are not limited to executing tasks and/or operational functions; they serve as a medium for users to explore, process, and assimilate information through cognitive and emotional processes (Van Gorp & Adams, 2012).

That is the (big) question! In an increasingly digital world, having a website is no longer an option, but a necessity.