Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.

In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.

Last week Softway's development team attended Laracon EU 2023, an annual conference for developers and web professionals using the PHP Framework: Laravel. This conference was held in several cities around the world, this year it took place in Lisbon and brought with it names like Taylor Otwell, Jeffrey Way, Freek Van der Herten, among others, and allowed our team to interact with them and listen to them live.

Social media reach is an important metric for businesses and organizations of all sizes. It’s the measure of how many people have seen your content, and it’s an important indicator of how effective your social media campaigns are. In this blog post, we’ll look at why social media reach is important, how you can increase it, and some tips to help maximize your reach. 

Black Friday is approaching and with it comes a great opportunity for companies to increase their revenues. A good campaign for this time is based on a well-structured marketing strategy activated in multi-channels, with a predominance of digital. In this context, your website contributes a lot to a successful Black Friday by attracting new leads and converting them into business.

In this week's blog, we've decided to immerse ourselves in the Halloween season and talk about some of web design’s most terrifying issues, that inspire deep feelings of agony and despair even in most stoic users.

Companies are made of people, and we love each one of ours!

Last week the browser Internet Explorer "officially died". IE was launched in 1995 by Microsoft, but it became outdated, making life difficult for web developers and users. It was not able to evolve at the speed of the competition and Microsoft communicated on June 15, 2022: "Internet Explorer (IE) has been officially retired, it is not supported as of today".

“All typefaces are historical” Jonathan Hoefler