Surely you have come across a lot of AI news and tools, haven't you? Artificial Intelligence (AI) is growing more than ever and several companies and market giants are in the race to show themselves as leaders in AI, launching new tools and products that offer the latest technologies to their audience.

The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.

Last week Softway's development team attended Laracon EU 2023, an annual conference for developers and web professionals using the PHP Framework: Laravel. This conference was held in several cities around the world, this year it took place in Lisbon and brought with it names like Taylor Otwell, Jeffrey Way, Freek Van der Herten, among others, and allowed our team to interact with them and listen to them live.

We've arrived in 2023! The beginning of a new year is an ideal time to re-evaluate your website and plan modifications that will optimize your business results.

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

In the middle of 2022 content is everywhere: Websites, blogs, video streaming APPs, music streaming APPs, posts on multiple networks, podcasts, .... content continues to evolve and is considered the most powerful online marketing tool. We all have our favorite content creators and there is so much on offer that it becomes difficult to choose.

We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

“All typefaces are historical” Jonathan Hoefler

You've probably come across the term NFT several times in recent times, the acronym that stands for Non-Fungible Token has been voted word of the year by Collins Dictionary, with a meteoric growth in its use of over 11,000% by 2021. The main reason for this increase is that last year NFTs generated $23 billion in trading, as per the Dapp Industry Report 2021, and everyone seems to want to know how to enter this market.