Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.

In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.

The answer is not straightforward and there are numerous factors that can define the importance of your website in your business. The way you communicate your brand online, how you tell your story, engage and convert visitors into actions, certainly makes your website a powerful tool that you should pay attention to.

In a recent Softway blog article we talked about the importance of emotions in a company's digital strategy and how storytelling plays a central role in creating memorable bonds in the consumer's mind towards a given brand.

When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!

The structure of a website is fundamental, since it is this that will determine how long a user will stay on your site. A good structure makes access to content and information quick and effective - and in addition, makes a site properly optimized for search engines (SEO).

The Collins Dictionary defines white space as "the portions of a printed page that lack text, illustrations, etc. and are therefore blank". This definition refers to a printed page, however, the concept also applies seamlessly to a webpage.

We've arrived in 2023! The beginning of a new year is an ideal time to re-evaluate your website and plan modifications that will optimize your business results.

Black Friday is approaching and with it comes a great opportunity for companies to increase their revenues. A good campaign for this time is based on a well-structured marketing strategy activated in multi-channels, with a predominance of digital. In this context, your website contributes a lot to a successful Black Friday by attracting new leads and converting them into business.