Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

Softway is made up of people, so we thought we'd let you know another side of our team.

In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

Softway is made up of people, so we thought we'd let you know another side of our team.

We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.

In the fast-paced world of the internet, where users' attention is increasingly precious, website speed and performance has gained a crucial role in the success of your digital positioning. The loading speed and performance of a page, known as Page Speed, directly affects user experience and search engine rankings.

In today's fast-paced digital world, web projects are becoming increasingly complex and demanding. From user friendly interface design to constantly evolving content management, the success of a project depends on more than just state-of-the-art tools like the new AI technologies that have emerged. It is imperative to have a solid strategy and structure that can withstand sudden changes and adapt to the dynamic nature of the web.