You can and should outsource the execution of your website to specialists in digital strategy, but don't let others define the ultimate goal of your website. You know your company, the greatest strengths and difficulties of your brand, so you must define the goal and the direction.

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

As I already had the opportunity to write in a previous post, a website is not a work of art, it is a work in progress, forever!

Do you own a restaurant and is it time to invest in a website? Here is the perfect recipe to create an amazing website and to cry for more for any restaurant.

Translating your website is an efective way to boost your search engine results outside your country, as well as increase sales for the global market.

Hiring a digital agency to build your website or online store should not be seen as an expense, but as an investment that enables your business to grow and increases profitability.

Everything that is done well adds value to your business, evasive advertising will only keep your audience away.

We know that selling your products online is already the present and the future of any business.

To prepare your store's business model, it is very important to pay attention to a set of themes and decisions that will influence (and a lot!) Your success.

Have you recently started your company / project and are you thinking for the first time of turning your business into digital? Here are the 5 milestones you need check before talking to a web design company to create your brand's digital environment.