Filtrado por content UI / UX SEO

5 signs that your website is well done!

Having a good online presence goes much further than simply having a website.

Madalena Moreira Rato
Feb 22 2022 • 2 min reading

Personas and their role in web design

“Personas are the single most powerful design tool that we use. They are the foundation for all subsequent goal-directed design. Personas allow us to see the scope and nature of the design problem… [They] are the bright light under which we do surgery.”

Alan Cooper

Marta Guimarães Ferreira
Feb 15 2022 • 3 min reading

Is the Portuguese market prepared for a new concept of web design?

Web design is constantly evolving, but in recent years we have witnessed an exponential growth that allows creatives let their imagination run wild. It is now possible to execute ideas and animations that technology didn´t allow before.

Maria Cabral de Sousa
Feb 8 2022 • 2 min reading

Human to Human (H2H) Marketing and the new business orientation

There is an increasingly growing and evident trend, cutting across B2B and B2C marketing, called H2H. This human-to-human marketing represents the concept behind any industry, business, or consumer...it is person-to-person oriented, and centers on building long-term, trusting relationships between companies and their customers.

Maria Cunha
Jan 25 2022 • 2 min reading

Dark Mode Websites - What it is? And how does it work?

Dark Mode, nowadays, is everywhere. Some brands justify the use of dark mode as something that makes our concentration easier while we are working, that extends the battery life of our devices and and doesn’t tire our eyes so much. But what is really the Dark Mode and how does it work?

Rita Russo
Jan 11 2022 • 2 min reading

It is not enough to know... you have to show that you know!

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

Madalena Moreira Rato
Jan 4 2022 • 2 min reading

2021 Web Design Wrap-up

A New Year approaches and with its arrival we thought the time had come to do a web design wrap up of the 6 trends that left a mark in 2021.

Marta Guimarães Ferreira
Dec 28 2021 • 5 min reading

The end of the paradigm in image optimization for the web

Image optimization has always been one of the most relevant aspects in developing a website and sometimes it can require some difficult decisions. How much quality should be sacrificed in the name of a lighter file size?

Pedro Completo
Dec 14 2021 • 1 min reading

Micro sites, the ideal strategy to highlight your product

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

João Amador
Dec 7 2021 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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