Filtrado por content UI / UX SEO Team

Digital Marketing with "The Golden Circle" at the center

Portuguese companies invest millions in digital marketing strategies to make their products and services reachable to their target. The result of this promotion can be exponential if authenticity and purpose are at the heart of the strategy. That's what attracts and engages.

Maria Cabral de Sousa
Dec 13 2022 • 2 min reading

Electronic Greeting Card Day

Today we celebrate the International Electronic Card Day.

Pedro Completo
Nov 29 2022 • 2 min reading

Tips to prepare your website for Black Friday

Black Friday is approaching and with it comes a great opportunity for companies to increase their revenues. A good campaign for this time is based on a well-structured marketing strategy activated in multi-channels, with a predominance of digital. In this context, your website contributes a lot to a successful Black Friday by attracting new leads and converting them into business.

Rita Russo
Nov 22 2022 • 3 min reading

This Christmas, build your online reputation

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

João Amador
Nov 15 2022 • 2 min reading

Is your website a trick or a treat?

In this week's blog, we've decided to immerse ourselves in the Halloween season and talk about some of web design’s most terrifying issues, that inspire deep feelings of agony and despair even in most stoic users.

Marta Guimarães Ferreira
Nov 2 2022 • 2 min reading

We are made of People

Companies are made of people, and we love each one of ours!

Maria Cabral de Sousa
Oct 26 2022 • 1 min reading

Content is King. The concept is old, but getting more and more current!

In the middle of 2022 content is everywhere: Websites, blogs, video streaming APPs, music streaming APPs, posts on multiple networks, podcasts, .... content continues to evolve and is considered the most powerful online marketing tool. We all have our favorite content creators and there is so much on offer that it becomes difficult to choose.

Madalena Moreira Rato
Jul 26 2022 • 3 min reading

A Brand’s Color and its Meaning(s)

There is no doubt that the choice of color is a key factor in the process of building a brand. The color should represent the company’s values, motivations and dreams. In other words, it should reflect the essence of the brand so it may be instinctively captured by the public.

Marta Guimarães Ferreira
Jul 6 2022 • 2 min reading

URLs an important point in your digital strategy

URLs are an important element in creating web pages and defining the purpose and place of your pages. However, many people do not know the different parts that make up a URL, nor the best practices for creating them.

João Amador
Jun 29 2022 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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