Dark Mode, nowadays, is everywhere. Some brands justify the use of dark mode as something that makes our concentration easier while we are working, that extends the battery life of our devices and and doesn’t tire our eyes so much. But what is really the Dark Mode and how does it work?

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

A New Year approaches and with its arrival we thought the time had come to do a web design wrap up of the 6 trends that left a mark in 2021.

Softway’s Christmas this year was both simple and great. It reminded us that sharing an exquisite meal, filled with laughter and fine wine is one of life’s greatest joys.

Image optimization has always been one of the most relevant aspects in developing a website and sometimes it can require some difficult decisions. How much quality should be sacrificed in the name of a lighter file size?

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

This week I took advantage of Black Friday on some websites, and came across the, increasingly evident, trend of customization of cookie bars on websites.

The creative process is present in everyone’s lives, and it consists of the capacity to build or create something original. Haven't we all, at some point, been overwhelmed by a creative block or a mind blank that keeps us from thinking of, or creating something different? These creative blocks sometimes make our work difficult, but it is essential to realize that there are activities that we can do to improve our creative process, so that these situations happen less often.