When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!

Starting a new job as a Full-Stack Web Developer is an exciting but overwhelming experience. You want to get up to speed quickly and contribute to the company’s mission of developing high-quality websites for clients. However, there are many things to learn, from understanding the company culture to getting familiar with the technology stack and coding standards.

Last week Softway's development team attended Laracon EU 2023, an annual conference for developers and web professionals using the PHP Framework: Laravel. This conference was held in several cities around the world, this year it took place in Lisbon and brought with it names like Taylor Otwell, Jeffrey Way, Freek Van der Herten, among others, and allowed our team to interact with them and listen to them live.

Social media reach is an important metric for businesses and organizations of all sizes. It’s the measure of how many people have seen your content, and it’s an important indicator of how effective your social media campaigns are. In this blog post, we’ll look at why social media reach is important, how you can increase it, and some tips to help maximize your reach. 

Companies are made of people, and we love each one of ours!

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.