Filtrado por Leadership

Micro sites, the ideal strategy to highlight your product

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

João Amador
Dec 7 2021 • 2 min reading

Digital first: SEO is one of the most impactful tools

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

Maria Cunha
Oct 18 2021 • 2 min reading

We are back at the Office

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.

Maria Cabral de Sousa
Sep 29 2021 • 2 min reading

7 things that can improve your website's SEO Ranking

Appearing on the first page of google search is one of the most important things for a business. The first 5 search results are considered the most relevant, with organic clicks on results further down and on the following pages becoming less and less expressive. What can you do to improve your website's SEO ranking and aim for the podium?

Pedro Completo
Jul 13 2021 • 3 min reading

A world in communication with Youtube

I was far from imagining the growth that this platform would have in all sectors of our lives.

João Amador
Jan 25 2021 • 2 min reading

To be a Change Agent

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Maria Cabral de Sousa
Oct 6 2020 • 3 min reading

How will the restart be this year?

I came back from vacation! The beach was left behind and with it the permanent buzz of a family home full of children laughing and running, lunch boxes to prepare, dinners where everyone talks at the same time forcing us to turn off because we can't think of anything else.

Maria Cabral de Sousa
Sep 1 2020 • 2 min reading

Let me know what you need from me to be successful in your role

After 18 years of managing people in a web development company, today I am more certain than at the beginning that managing people is not about power! It is about being at their service with guts and pleasure. Understand what they need from me to be successful in their own role.

Maria Cabral de Sousa
Jul 22 2020 • 1 min reading

Being a speaker on virtual stages is not easy!

Being a speaker on virtual stages and webinars without being able to “feel” the audience is not easy! We are all learning and adapting. Speakers and the public are finding their role in this new digital model of online meetings, presentations and events.

Maria Cabral de Sousa
May 18 2020 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

Search
Please note, your browser is out of date.
For a good browsing experience we recommend using the latest version of Chrome, Firefox, Safari, Opera or Internet Explorer.