Since the launch of the first Google Analytics in 2005, we have all grown accustomed to its functionalities. Yet, a new rendition has recently emerged bearing the same name, with a twist: Google Analytics 4. It promises to be the future of website performance analysis (and beyond), with new measurement possibilities, integrations and reports. However, the way in which the information is presented in the new version differs significantly from the soon-to-be-discontinued version, warranting the need to explore the new Property. Will you join us on this journey?