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Shaping the future: The influence of women in graphic design and technology

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Rita Russo
Mar 12 2024 • 2 min reading

Web Design Trends in 2024

In a constantly evolving digital world, website design trends are always changing, and if in some ways they are ephemeral, they also become permanent foundations. In this dynamic scenario, trends are not just whims, but valuable clues that reveal the trajectory for the future. When exploring web design trends for 2024, it is crucial to look for how form and function intertwine and which trends are most likely to last.

Pedro Completo
Feb 13 2024 • 3 min reading

Websites or Social Media: Where to Invest in Your Brand's Digital Strategy?

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.

Maria Reis da Cunha
Jan 30 2024 • 5 min reading

40 years after the launch of the Apple Macintosh, we remember some of the powerful lessons of visionary Steve Jobs

In this article, we will delve into the life and achievements of Steve Jobs, with a focus on key lessons that entrepreneurs and individuals can learn from his remarkable journey, the creator of the iconic Apple Macintosh, a milestone in the history of technology, which will be 40 years since its launch tomorrow, January 24th.

João Amador
Jan 23 2024 • 2 min reading

Some web design and usability trends for 2024

As we welcome the year 2024, it is inevitable to acknowledge the power of the digital realm and the speed of its evolution. The constant change demands that businesses stay vigilant and updated in terms of digital assets, particularly their websites.

Maria Reis da Cunha
Jan 3 2024 • 3 min reading

3 steps to a magnificent website

In the ever-evolving digital world, building a consistent brand presence on various platforms is crucial to the success of any company. In Portugal, online competition has gained significant strength, therefore it’s imperative that brands understand the importance of a well-developed digital strategy.

Rafaela Nogueira
Nov 28 2023 • 4 min reading

What is web accessibility, and what are the benefits of having an accessible website?

In a world where equality is a fundamental value, web accessibility plays a crucial role in promoting digital inclusion and ensuring equal opportunities for all individuals, regardless of their abilities or limitations.

Maria Cabral de Sousa
Nov 28 2023 • 5 min reading

Softway Book Club: “The Inmates are Running the Asylum”, by Alan Cooper. Reflections on user-centered design with Softway’s founder, Nuno Portela.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Marta Guimarães Ferreira
Nov 21 2023 • 10 min reading

The 4 biggest nightmares for any user surfing the web. Dare to read on?

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

João Amador
Oct 31 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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