Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.

Content creation is the process of producing engaging and unique content pieces for the right viewers, at the right moment.

Appearing on the first page of google search is one of the most important things for a business. The first 5 search results are considered the most relevant, with organic clicks on results further down and on the following pages becoming less and less expressive. What can you do to improve your website's SEO ranking and aim for the podium?

Start at the beginning: make a good briefing focused on the information you want to share with the web design and web development company that will create your site. A well-done briefing is the first step towards having the right digital positioning and allow your visitors and customers to see you the way you want to be seen!

A brand's online presence has to be properly prepared. It's no use just having an online presence with a poorly thought-out website, you need to get involved and take care of the business as a whole.