In an increasingly digital world, user experience (UX) design has transcended mere functionality to tap into the emotional realms of users.

This time, we decided to try something different. Amidst drinks, a stunning dinner worthy of a constellation of Michelin stars, and a breathtaking view over the River Tagus, our Madalena, although initially reluctant, agreed to let us interview her for the Softway blog.

Tomorrow is the day to celebrate Labor Day and we also take the opportunity to celebrate the day of laughter because in reality we cannot dissociate the two.

We're back with another edition of our Interview Diaries. This time, we introduce João Amador (translates to «Amateur»), but don't let his name fool you; if there's one thing he's not lacking, it's experience in the web world.

Clear and constructive feedback is essential to the success of any web design project. As a client, your input shapes the direction and outcome of your website and effective communication with the team or web designer ensures that your vision is translated into an engaging and functional digital experience, as well as achieving the results you want.

In the week leading up to Easter, I had the privilege of attending a performance of Bach's masterpiece, the "St. John Passion," by the Gulbenkian Orchestra and Choir. As I immersed myself in this three-hour masterpiece, my mind began to wander. Observing how the conductor led the orchestra and choir, an apparently absurd comparison began to form: "Is it possible to find similarities between conducting a symphony and developing websites?"

It’s the year 2000. Mobile phones still have antennas, self-respecting people all carry around a Discman, Microsoft has just launched Windows 2000, Bill Clinton is president of the United States, and Moby has captured the zeitgeist of the new millennium with Natural Blues, which plays incessantly on the radio. Meanwhile, Lewis Carroll's Alice in Wonderland has just metamorphosed into the cult film The Matrix, and Steve Krug, our author, has just published the first edition of his book "Don't Make Me Think”.

The Interview Diaries is back to introduce our team, and today we bring you Pedro.

Last week we had our annual event: wrap-up 2023 and sharing vision for 2024. It's always good when we come together to analyze the path we've taken so far and align the future.