Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

Softway is made up of people, so we thought we'd let you know another side of our team.

Softway is made up of people, so we thought we'd let you know another side of our team.

We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.

SEO (Search Engine Optimisation) is increasingly important in analysing your website statistics, measuring performance and setting conversion goals. There are several technical terms used when talking about these digital performance analysis metrics, which we will clarify in this article.

In the fast-paced world of the internet, where users' attention is increasingly precious, website speed and performance has gained a crucial role in the success of your digital positioning. The loading speed and performance of a page, known as Page Speed, directly affects user experience and search engine rankings.

In today's digital world, Google is the starting point for most people who are searching for something they need or are interested in online. It is precisely at this moment, when Google returns the search results, that the first contact with your brand occurs!

In an increasingly digital world, websites play a crucial role in our lives. They connect us, provide information and offer services. However, not all websites meet the needs of all users, especially those with disabilities. Accessibility is an essential aspect of web development that ensures everyone can access and navigate easily, regardless of their abilities.