Trust is the foundation that supports countless decisions we make on a daily basis, often automatically and unconsciously. Every action, choice and relationship we cultivate is intrinsically linked to the decision to trust - be it a process, an idea or a person.

Back in our Interview Diaries, today we're presenting a strategic piece of Softway: our CEO. Maria is the embodiment of a leader who is committed to efficiency and to orchestrating the multiple personalities of her team so that the ‘composition’ represents harmony.

Effective time management is essential for personal and professional success, as it increases productivity, reduces stress, and improves the balance between personal and professional life.

Artificial intelligence is rapidly transforming the way we create and consume content. AI-generated content tools, like ChatGPT and DALL-E, can produce various types of content, from articles and blog posts to images and videos.

This September, I celebrate one year as a project manager in the Softway team. Doing a little retrospective exercise, my first days on this new adventure stand out.

If you're concerned about the performance of your website, you've probably heard about WebP, an image format that is gaining more and more prominence on the web. But what is WebP, why was it created, and how can it improve your site's performance? 

The client always comes first! Valuing the client means, above all, knowing how to listen, understanding their needs and designing a solution that meets their objectives.

Tomorrow is the day to celebrate Labor Day and we also take the opportunity to celebrate the day of laughter because in reality we cannot dissociate the two.

In the week leading up to Easter, I had the privilege of attending a performance of Bach's masterpiece, the "St. John Passion," by the Gulbenkian Orchestra and Choir. As I immersed myself in this three-hour masterpiece, my mind began to wander. Observing how the conductor led the orchestra and choir, an apparently absurd comparison began to form: "Is it possible to find similarities between conducting a symphony and developing websites?"