Some events are more than a lineup of talks. They are experiences that shake us, leaving us with fewer certainties and better questions.
Some events are more than a lineup of talks. They are experiences that shake us, leaving us with fewer certainties and better questions.
Holidays are a great opportunity to rediscover the balance between the digital and real worlds. In an increasingly interconnected landscape, it's interesting to see how digital habits shape the holiday experience. This article explores these habits and reflects on our own digital break: our blog is going on holiday!
Today, we shine a spotlight on someone who usually prefers to stay behind the scenes. In this week’s edition of The Interview Diaries, it’s time to get to know our CTO and founder, Nuno Portela, a little better. Calm, discreet, and naturally gifted at solving any kind of problem, be it code, office logistics, or gardening, Nuno is the kind of person who can build software from scratch and also create 3D renders of the new office layout.
When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?
“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?
In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!
March is a time to celebrate International Women’s Day, reflecting on progress and the ongoing challenges women face in the workplace.
Trust is the foundation that supports countless decisions we make on a daily basis, often automatically and unconsciously. Every action, choice and relationship we cultivate is intrinsically linked to the decision to trust - be it a process, an idea or a person.
Back in our Interview Diaries, today we're presenting a strategic piece of Softway: our CEO. Maria is the embodiment of a leader who is committed to efficiency and to orchestrating the multiple personalities of her team so that the ‘composition’ represents harmony.
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