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Shaping the future: The influence of women in graphic design and technology

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Rita Russo
Mar 12 2024 • 2 min reading

2024 we are ready!

Last week we had our annual event: wrap-up 2023 and sharing vision for 2024. It's always good when we come together to analyze the path we've taken so far and align the future.

Maria Cabral de Sousa
Mar 5 2024 • 2 min reading

Websites or Social Media: Where to Invest in Your Brand's Digital Strategy?

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.

Maria Reis da Cunha
Jan 30 2024 • 5 min reading

40 years after the launch of the Apple Macintosh, we remember some of the powerful lessons of visionary Steve Jobs

In this article, we will delve into the life and achievements of Steve Jobs, with a focus on key lessons that entrepreneurs and individuals can learn from his remarkable journey, the creator of the iconic Apple Macintosh, a milestone in the history of technology, which will be 40 years since its launch tomorrow, January 24th.

João Amador
Jan 23 2024 • 2 min reading

A team with whom we love celebrating Christmas

Christmas is a special time, full of light, traditions, and unique moments. This year, once again, we had dinner together [toasting and laughing out loud] and exchanged gifts chosen for each one.

Maria Cabral de Sousa
Dec 20 2023 • 1 min reading

3 steps to a magnificent website

In the ever-evolving digital world, building a consistent brand presence on various platforms is crucial to the success of any company. In Portugal, online competition has gained significant strength, therefore it’s imperative that brands understand the importance of a well-developed digital strategy.

Rafaela Nogueira
Nov 28 2023 • 4 min reading

What is web accessibility, and what are the benefits of having an accessible website?

In a world where equality is a fundamental value, web accessibility plays a crucial role in promoting digital inclusion and ensuring equal opportunities for all individuals, regardless of their abilities or limitations.

Maria Cabral de Sousa
Nov 28 2023 • 5 min reading

One Month at Softway: “The Leadership of the Last” in Action

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

Maria Reis da Cunha
Nov 7 2023 • 2 min reading

The 4 biggest nightmares for any user surfing the web. Dare to read on?

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

João Amador
Oct 31 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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