This September, I celebrate one year as a project manager in the Softway team. Doing a little retrospective exercise, my first days on this new adventure stand out.

If you're concerned about the performance of your website, you've probably heard about WebP, an image format that is gaining more and more prominence on the web. But what is WebP, why was it created, and how can it improve your site's performance? 

The client always comes first! Valuing the client means, above all, knowing how to listen, understanding their needs and designing a solution that meets their objectives.

Tomorrow is the day to celebrate Labor Day and we also take the opportunity to celebrate the day of laughter because in reality we cannot dissociate the two.

In the week leading up to Easter, I had the privilege of attending a performance of Bach's masterpiece, the "St. John Passion," by the Gulbenkian Orchestra and Choir. As I immersed myself in this three-hour masterpiece, my mind began to wander. Observing how the conductor led the orchestra and choir, an apparently absurd comparison began to form: "Is it possible to find similarities between conducting a symphony and developing websites?"

It’s the year 2000. Mobile phones still have antennas, self-respecting people all carry around a Discman, Microsoft has just launched Windows 2000, Bill Clinton is president of the United States, and Moby has captured the zeitgeist of the new millennium with Natural Blues, which plays incessantly on the radio. Meanwhile, Lewis Carroll's Alice in Wonderland has just metamorphosed into the cult film The Matrix, and Steve Krug, our author, has just published the first edition of his book "Don't Make Me Think”.

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Last week we had our annual event: wrap-up 2023 and sharing vision for 2024. It's always good when we come together to analyze the path we've taken so far and align the future.

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.