At the risk of stating the obvious, it seems clear that we live in an era where everything competes for attention. It has become increasingly challenging to distinguish what truly deserves to be heard in a universe where everyone appears to have a platform and a megaphone.

There is only one way to close the year on the Softway blog: by writing about what has truly transformed the way we create, think, and deliver value every day. The topic that has had the greatest impact on our work shaped our internal discussions, influenced proposals, and redefined expectations - both ours and those of our clients.

Developing a good website begins long before writing the first line of code or choosing the ideal design. The first step is the briefing - the moment when all the essential information about the project is gathered.

User experience is shaped by how each visual element, interaction, and design decision influences the perception and understanding of the interface. Graphical user interfaces are not limited to executing tasks and/or operational functions; they serve as a medium for users to explore, process, and assimilate information through cognitive and emotional processes (Van Gorp & Adams, 2012).

That is the (big) question! In an increasingly digital world, having a website is no longer an option, but a necessity.

Holidays are a great opportunity to rediscover the balance between the digital and real worlds. In an increasingly interconnected landscape, it's interesting to see how digital habits shape the holiday experience. This article explores these habits and reflects on our own digital break: our blog is going on holiday!

Today, we shine a spotlight on someone who usually prefers to stay behind the scenes. In this week’s edition of The Interview Diaries, it’s time to get to know our CTO and founder, Nuno Portela, a little better. Calm, discreet, and naturally gifted at solving any kind of problem, be it code, office logistics, or gardening, Nuno is the kind of person who can build software from scratch and also create 3D renders of the new office layout. 

Skeuomorphism. The word sounds like something you'd hear in a dermatology textbook, or maybe a dark spell from a Defence Against the Dark Arts class at Hogwarts. But it’s actually a technical term tied to a deeply human instinct: the desire, or impulse to make the digital feel physical, real, almost touchable.

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?