Filtrado por Tech content UI / UX SEO

2021 Web Design Wrap-up

A New Year approaches and with its arrival we thought the time had come to do a web design wrap up of the 6 trends that left a mark in 2021.

Marta Guimarães Ferreira
Dec 28 2021 • 5 min reading

The end of the paradigm in image optimization for the web

Image optimization has always been one of the most relevant aspects in developing a website and sometimes it can require some difficult decisions. How much quality should be sacrificed in the name of a lighter file size?

Pedro Completo
Dec 14 2021 • 1 min reading

Micro sites, the ideal strategy to highlight your product

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

João Amador
Dec 7 2021 • 2 min reading

Creative Process - How to improve it?

The creative process is present in everyone’s lives, and it consists of the capacity to build or create something original. Haven't we all, at some point, been overwhelmed by a creative block or a mind blank that keeps us from thinking of, or creating something different? These creative blocks sometimes make our work difficult, but it is essential to realize that there are activities that we can do to improve our creative process, so that these situations happen less often.

Rita Russo
Nov 23 2021 • 3 min reading

Content is like water

The role of content in a digital communication strategy is indisputable, but there is no content without shape, and contents must be fluid like water, adapting to the channel that gives them shape.

Maria Cabral de Sousa
Nov 16 2021 • 2 min reading

Unriddling Web Design’s 4 most common myths

When faced with the word “myth” our imagination is quick to steer us into the realms of fiction and adventure. However, at this time, our goal is not to dwell on mythological creatures or demigods but on a matter far more worrisome in that it exists in the real world: web design’s most unfounded rumors.

Marta Guimarães Ferreira
Nov 9 2021 • 3 min reading

Big Data, from a technical problem to a business opportunity

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

Pedro Completo
Nov 2 2021 • 1 min reading

Digital first: SEO is one of the most impactful tools

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

Maria Cunha
Oct 18 2021 • 2 min reading

Strategies for keeping your website articles up to date

A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

Madalena Moreira Rato
Oct 12 2021 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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