For more than 10 years, Softway has been proud to support Rock ’n’ Law, an initiative where people, solidarity and purpose come together in a very special way.

The Interview Diaries is back to help you get to know our team a little better! Today, it’s Ricardo’s turn: developer, designer, and explorer by nature.

January is traditionally the month of new goals, plans and resolutions. But for many businesses, waiting until the start of the year to begin thinking about what needs to change and improve can mean starting too late.Increasingly, September is taking on that role of a fresh start.

At Softway we believe the best ideas don't always come from meetings or from sitting in front of a screen. They also turn up over dinner with friends, in unhurried conversations, on a walk by the sea, in a book we finally had time to read, or simply during a pause in the sun with the sea as background noise.

For almost two decades, the goal was to reach the top of Google. The rules have changed, and most brands are still playing the old game.

When a website is slow, the first instinct is to look at what's right in front of us: heavy images, too much JavaScript, fonts that take a while to appear... but there's a part of the story that almost always gets left out — the part that happens on the server, even before the browser draws anything at all.

The reflection on creativity and originality in the age of generative artificial intelligence invites us to revisit some of the principal debates within twentieth-century art theory.

For a while, Claude wasn’t a tool most designers naturally gravitated towards.Designers are visual by nature.

We have once again been distinguished with the PME Líder status, this time related to 2025 - a renewal that leaves us particularly satisfied and holds special significance: more than just a one-time recognition, it is the validation of a solid and sustained journey.