What is the main factor that determines the success of online businesses? Optimizing the performance of your website, after all a poor performance in the speed and fluidity of your business on the web can mean bad results in your online business. While your visitors wait for the slow loading of web pages, they search for other alternatives, impatience is a digital virtue!

We all dream of having an article or video go viral, but not everyone can be the "Cristiano Ronaldo" of the internet. We can, however, use a strategy that allows us to create value and relevance in our content.

Take advantage of every visit for potential business! Never forget, on the Internet, your office is open 24/7.

What will be the ideal number of clicks until you reach a service, make a purchase, leave an email, fill out a form, or even get in touch directly through your website?

Do you already know what you need to have more reservations at your hotel? Your website is the perfect window to improve the conversion rate of virtual visitors to guests. In this article is everything you need to know ...

You can and should outsource the execution of your website to specialists in digital strategy, but don't let others define the ultimate goal of your website. You know your company, the greatest strengths and difficulties of your brand, so you must define the goal and the direction.

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

In these uncertain times, when no one can predict whether a new wave of Covid-19 is coming, I feel that we have been developing greater control over our actions, whether in buying habits, financial expenses, or even in our plans and ambitions for the future.