About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

The concept of "non-place" originated with Marc Augé, a French ethnologist and anthropologist, in his book "Non-Places: Introduction to an Anthropology of Supermodernity". It's a concept that can be adapted to user behaviour on a website.

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

We don't create websites. We define a brand's digital positioning strategy…the result can’t be seen merely as “a website”, but rather as the largest gateway for visitors, with the greatest potential for conversion into customers.

Softway is made up of people, so we thought we'd let you know another side of our team.

Web browsers are a big part of our daily lives, whether we use them for work or leisure. Despite their widespread use, do you know how they came about and what the differences are between the various browsers?

In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.