Every creative process starts with a familiar feeling: the search. The blank canvas. The quiet before the idea appears.

This is a question we are asked almost daily: has SEO died? The answer is clear: no. SEO has not died; it has evolved. It has undergone a genuine “genetic” transformation and, today more than ever, it is essential to keep up with this evolution to remain relevant.

It is a fact that today, Artificial Intelligence tools can easily generate pages, layouts, and generic texts. This has become a commodity, and for companies competing in demanding markets, the issue is no longer merely having a website. Rather, it is about possessing a high-performance digital asset, strategically conceived and technically understood and interpreted by language models (LLMs) such as ChatGPT, Gemini, Claude, or Copilot.

Every day, we have conversations with CEOs and Marketing and Communication Directors about the real impact of Artificial Intelligence on their companies' digital ecosystems. We decided to bring some of these behind-the-scenes discussions to the public to help the market navigate this new territory of AI applied to websites and digital assets.

There is only one way to close the year on the Softway blog: by writing about what has truly transformed the way we create, think, and deliver value every day. The topic that has had the greatest impact on our work shaped our internal discussions, influenced proposals, and redefined expectations - both ours and those of our clients.

Last weekend when the days still feel like summer and the fireplace lit at night stars to feel like autumn, I followed the worlds rhythm by listening to the Democratic convention of USA speeches.

In recent years, Artificial Intelligence (AI) has become one of the most discussed topics in the tech world. From automating repetitive tasks to creating sophisticated algorithms, AI is already transforming various industries. However, one question remains: will AI replace programmers?

Artificial Intelligence is a very current topic these days - and one that has also been covered in some articles on our blog - and, not only is it widely used for content creation (texts, for example), but now it is also widely used to generate images or photographs.

Artificial intelligence (AI) has been revolutionizing the way we live and work. One of the areas where it is having a significant impact is content creation. With the emergence of AI programs, companies can now create customized and high-quality content that resonates with their target audience.