No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Social media reach is an important metric for businesses and organizations of all sizes. It’s the measure of how many people have seen your content, and it’s an important indicator of how effective your social media campaigns are. In this blog post, we’ll look at why social media reach is important, how you can increase it, and some tips to help maximize your reach. 

Portuguese companies invest millions in digital marketing strategies to make their products and services reachable to their target. The result of this promotion can be exponential if authenticity and purpose are at the heart of the strategy. That's what attracts and engages.

Today we celebrate the International Electronic Card Day.

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

Companies are made of people, and we love each one of ours!

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.