The client always comes first! Valuing the client means, above all, knowing how to listen, understanding their needs and designing a solution that meets their objectives.

It's Tânia's turn in our Interview Diaries. She's our ‘lynx eye’, because nothing escapes her.

With the famous Wimbledon week approaching, it seemed appropriate to bring together two unlikely worlds that, at first glance, seem so different. We wanted to show that they actually have more in common than we think.

As a project manager at a web design and development company, I am surrounded by a group of people with extraordinary artistic talents, whose mission is to create and produce beauty daily. These people, to whom we affectionately call "our creatives," are integral to our company's identity.

In an increasingly digital world, user experience (UX) design has transcended mere functionality to tap into the emotional realms of users.

When we start developing a new website, expectations are naturally ambitious. On both sides: the client, and ours, as a web design and development team. There is nothing more motivating and challenging than redesigning the old website into a more modern and up-to-date one.

This time, we decided to try something different. Amidst drinks, a stunning dinner worthy of a constellation of Michelin stars, and a breathtaking view over the River Tagus, our Madalena, although initially reluctant, agreed to let us interview her for the Softway blog.

Tomorrow is the day to celebrate Labor Day and we also take the opportunity to celebrate the day of laughter because in reality we cannot dissociate the two.

We're back with another edition of our Interview Diaries. This time, we introduce João Amador (translates to «Amateur»), but don't let his name fool you; if there's one thing he's not lacking, it's experience in the web world.