Surely you have come across a lot of AI news and tools, haven't you? Artificial Intelligence (AI) is growing more than ever and several companies and market giants are in the race to show themselves as leaders in AI, launching new tools and products that offer the latest technologies to their audience.

A clear, concise, complete and well-structured briefing is the starting point for an effective digital strategy, especially when it comes to the creation of a corporate website. It is key to guiding the team responsible for the project and ensuring that all the client's expectations are guaranteed.

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Last week Softway's development team attended Laracon EU 2023, an annual conference for developers and web professionals using the PHP Framework: Laravel. This conference was held in several cities around the world, this year it took place in Lisbon and brought with it names like Taylor Otwell, Jeffrey Way, Freek Van der Herten, among others, and allowed our team to interact with them and listen to them live.

Social media reach is an important metric for businesses and organizations of all sizes. It’s the measure of how many people have seen your content, and it’s an important indicator of how effective your social media campaigns are. In this blog post, we’ll look at why social media reach is important, how you can increase it, and some tips to help maximize your reach. 

Portuguese companies invest millions in digital marketing strategies to make their products and services reachable to their target. The result of this promotion can be exponential if authenticity and purpose are at the heart of the strategy. That's what attracts and engages.

Today we celebrate the International Electronic Card Day.

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

You've probably come across the term NFT several times in recent times, the acronym that stands for Non-Fungible Token has been voted word of the year by Collins Dictionary, with a meteoric growth in its use of over 11,000% by 2021. The main reason for this increase is that last year NFTs generated $23 billion in trading, as per the Dapp Industry Report 2021, and everyone seems to want to know how to enter this market.