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From HTML to AI: The evolution of Web Development

Web development has undergone a remarkable evolution since its inception, tracing a transformative journey from static, text-heavy pages to the dynamic, immersive experiences we find today. As we find ourselves at the intersection of technology and creativity, the future holds promises of unprecedented interactivity, accessibility and innovation.

João Amador
Mar 20 2024 • 3 min reading

Shaping the future: The influence of women in graphic design and technology

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Rita Russo
Mar 12 2024 • 2 min reading

3 steps to a magnificent website

In the ever-evolving digital world, building a consistent brand presence on various platforms is crucial to the success of any company. In Portugal, online competition has gained significant strength, therefore it’s imperative that brands understand the importance of a well-developed digital strategy.

Rafaela Nogueira
Nov 28 2023 • 4 min reading

What is web accessibility, and what are the benefits of having an accessible website?

In a world where equality is a fundamental value, web accessibility plays a crucial role in promoting digital inclusion and ensuring equal opportunities for all individuals, regardless of their abilities or limitations.

Maria Cabral de Sousa
Nov 28 2023 • 5 min reading

Softway Book Club: “The Inmates are Running the Asylum”, by Alan Cooper. Reflections on user-centered design with Softway’s founder, Nuno Portela.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Marta Guimarães Ferreira
Nov 21 2023 • 10 min reading

In Focus: Exploring the ideal harmony - Frank Gehry's approach to client engagement in project creation

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

 

Madalena Moreira Rato
Oct 17 2023 • 5 min reading

With great power comes great responsibility

Surely you have come across a lot of AI news and tools, haven't you? Artificial Intelligence (AI) is growing more than ever and several companies and market giants are in the race to show themselves as leaders in AI, launching new tools and products that offer the latest technologies to their audience.

João Amador
Jul 18 2023 • 2 min reading

The importance of a good briefing as the starting point for a new website

A clear, concise, complete and well-structured briefing is the starting point for an effective digital strategy, especially when it comes to the creation of a corporate website. It is key to guiding the team responsible for the project and ensuring that all the client's expectations are guaranteed.

Rafaela Nogueira
May 10 2023 • 2 min reading

When making a new website, be sure to ask "Why?”

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Tânia Frade
Apr 4 2023 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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