“Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman
“Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman
The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.
No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.
Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.
In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.
Last week Softway's development team attended Laracon EU 2023, an annual conference for developers and web professionals using the PHP Framework: Laravel. This conference was held in several cities around the world, this year it took place in Lisbon and brought with it names like Taylor Otwell, Jeffrey Way, Freek Van der Herten, among others, and allowed our team to interact with them and listen to them live.
We've arrived in 2023! The beginning of a new year is an ideal time to re-evaluate your website and plan modifications that will optimize your business results.
Black Friday is approaching and with it comes a great opportunity for companies to increase their revenues. A good campaign for this time is based on a well-structured marketing strategy activated in multi-channels, with a predominance of digital. In this context, your website contributes a lot to a successful Black Friday by attracting new leads and converting them into business.
The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.
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