“Personas are the single most powerful design tool that we use. They are the foundation for all subsequent goal-directed design. Personas allow us to see the scope and nature of the design problem… [They] are the bright light under which we do surgery.”

Alan Cooper

Web design is constantly evolving, but in recent years we have witnessed an exponential growth that allows creatives let their imagination run wild. It is now possible to execute ideas and animations that technology didn´t allow before.

Dark Mode, nowadays, is everywhere. Some brands justify the use of dark mode as something that makes our concentration easier while we are working, that extends the battery life of our devices and and doesn’t tire our eyes so much. But what is really the Dark Mode and how does it work?

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

A New Year approaches and with its arrival we thought the time had come to do a web design wrap up of the 6 trends that left a mark in 2021.

Image optimization has always been one of the most relevant aspects in developing a website and sometimes it can require some difficult decisions. How much quality should be sacrificed in the name of a lighter file size?

The creative process is present in everyone’s lives, and it consists of the capacity to build or create something original. Haven't we all, at some point, been overwhelmed by a creative block or a mind blank that keeps us from thinking of, or creating something different? These creative blocks sometimes make our work difficult, but it is essential to realize that there are activities that we can do to improve our creative process, so that these situations happen less often.

The role of content in a digital communication strategy is indisputable, but there is no content without shape, and contents must be fluid like water, adapting to the channel that gives them shape.

When faced with the word “myth” our imagination is quick to steer us into the realms of fiction and adventure. However, at this time, our goal is not to dwell on mythological creatures or demigods but on a matter far more worrisome in that it exists in the real world: web design’s most unfounded rumors.