Softway is made up of people, so we thought we'd let you know another side of our team.
Softway is made up of people, so we thought we'd let you know another side of our team.
We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.
SEO (Search Engine Optimisation) is increasingly important in analysing your website statistics, measuring performance and setting conversion goals. There are several technical terms used when talking about these digital performance analysis metrics, which we will clarify in this article.
When it comes to web design, one of the most critical elements that can make or break a user's experience is navigation. A well-designed and intuitive menu system can guide users effortlessly through a website, allowing them to find what they need quickly and easily.
In today's digital world, Google is the starting point for most people who are searching for something they need or are interested in online. It is precisely at this moment, when Google returns the search results, that the first contact with your brand occurs!
In an increasingly digital world, websites play a crucial role in our lives. They connect us, provide information and offer services. However, not all websites meet the needs of all users, especially those with disabilities. Accessibility is an essential aspect of web development that ensures everyone can access and navigate easily, regardless of their abilities.
In today's fast-paced digital world, web projects are becoming increasingly complex and demanding. From user friendly interface design to constantly evolving content management, the success of a project depends on more than just state-of-the-art tools like the new AI technologies that have emerged. It is imperative to have a solid strategy and structure that can withstand sudden changes and adapt to the dynamic nature of the web.
Since the launch of the first Google Analytics in 2005, we have all grown accustomed to its functionalities. Yet, a new rendition has recently emerged bearing the same name, with a twist: Google Analytics 4. It promises to be the future of website performance analysis (and beyond), with new measurement possibilities, integrations and reports. However, the way in which the information is presented in the new version differs significantly from the soon-to-be-discontinued version, warranting the need to explore the new Property. Will you join us on this journey?
Artificial Intelligence is a very current topic these days - and one that has also been covered in some articles on our blog - and, not only is it widely used for content creation (texts, for example), but now it is also widely used to generate images or photographs.
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