It wasn’t exactly your typical summer postcard setting. The sky was heavy, a light drizzle threatened to ruin our plans, and the Tagus didn’t exactly look like it was on holiday. But some things not even bad weather can stop — and one of them is the Softway team’s determination to have fun together.

Skeuomorphism. The word sounds like something you'd hear in a dermatology textbook, or maybe a dark spell from a Defence Against the Dark Arts class at Hogwarts. But it’s actually a technical term tied to a deeply human instinct: the desire, or impulse to make the digital feel physical, real, almost touchable.

In this week's Interview Diaries I introduce you to our Finance expert. With a degree in Accounting and a career in Finance, our tapioca specialist dreamed as a teenager of working at McDonald's, but as fate would have it, she came to Softway.

Back to the Interview Diaries, I present to you Maria Callapez. Throughout 2025, the talented DJ joins Softway. From mixing tables to graphic design for websites, she joins the team not to play music, but to dedicate herself to the art of creating graphic mockups and web moods for websites and landing pages.

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

For those of you who have been following us for a long time, whether on the blog, on the web or in real life, Vasco is already a familiar face. He's our Creative Director who also works as a front-end developer, and who, if nothing else, would be a fisherman! Due to the dichotomy and, at the same time, complementarity of the two areas in which he works - design and front-end programming - we share in this article the line that separates (or unites) them.

In a digital world where the user's attention is increasingly fought over, small details can make all the difference. Micro-interactions and small animations are essential elements for creating a more agile, engaging and intuitive experience on websites.

User behaviour, and therefore consumer behaviour, is the law and dictates the rules. The increase in the use of mobile devices to surf the Internet has boosted the mobile first strategy in the Communications Departments of all companies, across the board. But is this really the case in all business sectors? Will it always be mobile devices, Kings?