We like to showcase another side of our team and demonstrate how each person's personality contributes to the fun dynamics we have every day. So today, we return to our The Interview Diaries, this time featuring Vasco.

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.

Welcome to the behind-the-scenes of Softway! Softway is made up of people, and therefore, we thought it fitting to introduce you to another side of our team.

With the arrival of a new year, it's time to look back on the good times we had as a team throughout 2023.

As we welcome the year 2024, it is inevitable to acknowledge the power of the digital realm and the speed of its evolution. The constant change demands that businesses stay vigilant and updated in terms of digital assets, particularly their websites.

Christmas is a special time, full of light, traditions, and unique moments. This year, once again, we had dinner together [toasting and laughing out loud] and exchanged gifts chosen for each one.

Softway is made up of people, so we thought we'd let you know another side of our team.

You already know that we make websites, that we're creative, innovative and technologically rigorous, ... now we want you to get to know us not only for what we do, but also for who we are, and so we decided to venture into this new format, where we interview each other, without filters.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.