The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.
The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.
No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.
Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.
The answer is not straightforward and there are numerous factors that can define the importance of your website in your business. The way you communicate your brand online, how you tell your story, engage and convert visitors into actions, certainly makes your website a powerful tool that you should pay attention to.
In a recent Softway blog article we talked about the importance of emotions in a company's digital strategy and how storytelling plays a central role in creating memorable bonds in the consumer's mind towards a given brand.
When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!
Starting a new job as a Full-Stack Web Developer is an exciting but overwhelming experience. You want to get up to speed quickly and contribute to the company’s mission of developing high-quality websites for clients. However, there are many things to learn, from understanding the company culture to getting familiar with the technology stack and coding standards.
The importance of emotional connections in branding strategies is undeniable. It is through emotions that brands can establish a deeper and more lasting connection with their consumers. Generating emotions, creating bonds, responding to what the consumer is looking for through a relationship of trust and security, has become fundamental.
The structure of a website is fundamental, since it is this that will determine how long a user will stay on your site. A good structure makes access to content and information quick and effective - and in addition, makes a site properly optimized for search engines (SEO).
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