When a website is slow, the first instinct is to look at what's right in front of us: heavy images, too much JavaScript, fonts that take a while to appear... but there's a part of the story that almost always gets left out — the part that happens on the server, even before the browser draws anything at all.

The reflection on creativity and originality in the age of generative artificial intelligence invites us to revisit some of the principal debates within twentieth-century art theory.

For a while, Claude wasn’t a tool most designers naturally gravitated towards.Designers are visual by nature.

From code assistants that speed up the writing of functionalities to algorithms capable of personalizing experiences in real-time, AI is redefining how we build, test, and optimize.

When a website takes time to load, the reaction is almost automatic: impatience. In an increasingly competitive digital landscape, where every second counts, website speed has gone from being a technical detail to a decisive factor in user experience and business success.

At the risk of stating the obvious, it seems clear that we live in an era where everything competes for attention. It has become increasingly challenging to distinguish what truly deserves to be heard in a universe where everyone appears to have a platform and a megaphone.

This is a question we are asked almost daily: has SEO died? The answer is clear: no. SEO has not died; it has evolved. It has undergone a genuine “genetic” transformation and, today more than ever, it is essential to keep up with this evolution to remain relevant.

It is a fact that today, Artificial Intelligence tools can easily generate pages, layouts, and generic texts. This has become a commodity, and for companies competing in demanding markets, the issue is no longer merely having a website. Rather, it is about possessing a high-performance digital asset, strategically conceived and technically understood and interpreted by language models (LLMs) such as ChatGPT, Gemini, Claude, or Copilot.

Every day, we have conversations with CEOs and Marketing and Communication Directors about the real impact of Artificial Intelligence on their companies' digital ecosystems. We decided to bring some of these behind-the-scenes discussions to the public to help the market navigate this new territory of AI applied to websites and digital assets.