"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".
"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".
Softway is made up of people, so we thought we'd let you know another side of our team.
In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.
Softway is made up of people, so we thought we'd let you know another side of our team.
We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.
SEO (Search Engine Optimisation) is increasingly important in analysing your website statistics, measuring performance and setting conversion goals. There are several technical terms used when talking about these digital performance analysis metrics, which we will clarify in this article.
Surely you have come across a lot of AI news and tools, haven't you? Artificial Intelligence (AI) is growing more than ever and several companies and market giants are in the race to show themselves as leaders in AI, launching new tools and products that offer the latest technologies to their audience.
In the fast-paced world of the internet, where users' attention is increasingly precious, website speed and performance has gained a crucial role in the success of your digital positioning. The loading speed and performance of a page, known as Page Speed, directly affects user experience and search engine rankings.
When it comes to web design, one of the most critical elements that can make or break a user's experience is navigation. A well-designed and intuitive menu system can guide users effortlessly through a website, allowing them to find what they need quickly and easily.
Our knowledge. Our passion.
We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.