The short answer? We are all playing the same game. Most blogs are optimized for algorithms, not people. Topics are chosen based on search volume, not originality. Once a subject gains traction — “Best Web Design Trends of 2025,” for example — hundreds of nearly identical articles follow, each adding little value to the conversation. It’s like the web started echoing itself.

This isn’t inherently bad. Useful information deserves repetition. But when everyone writes with the same tone, structure, and angle, content stops being king. It becomes a commodity.

I’ve started to ask myself: What’s the point of having a blog if we’re all saying the same thing? Blogs, when they first emerged, were raw and personal. They were the digital equivalent of a notebook, a soapbox, a letter to the world. Somewhere along the way, they became strategy instead of expression. But maybe, just maybe, that’s where their future lies.

Because despite all this repetition, I still believe blogs are relevant … not because they’re stuffed with tips or trends, but because they offer something no AI or content factory can: perspective.

What makes a blog valuable isn’t how well it ranks. It’s how honestly it speaks.

We’ve seen this ourselves. Posts where we share lessons from a messy project, honest conversations with our team members, or our real opinion about a tool everyone is hyping with, those are the ones that get comments that spark real conversations.

People don’t want more noise. They want clarity. They want voice. And yes, they still want content — but only if it feels like someone real is on the other end of the screen.

So, will blogs survive? … They’ll evolve. The generic will fade, and what’s left will be the blogs that sound human.

Because in a world where content is everywhere, the rarest thing is authenticity. The internet doesn’t need more content — it needs better voices.