Filtrado por Tech Leadership

If your website isn’t understood by AI, it won’t be found by humans

There is only one way to close the year on the Softway blog: by writing about what has truly transformed the way we create, think, and deliver value every day. The topic that has had the greatest impact on our work shaped our internal discussions, influenced proposals, and redefined expectations - both ours and those of our clients.

Maria Cabral de Sousa
Dec 9 2025 • 4 min reading

Success is Collective: Softway Recognised as a Leading SME 2024

It is with great pride that we announce that Softway has been awarded the status of Leading SME 2024 by Millennium bcp.

Maria Cabral de Sousa
Nov 3 2025 • 1 min reading

Programming: Myths and Truths

Programming is one of the most valued skills in today’s world. However, it is still often surrounded by myths and misconceptions that discourage potential professionals or create unrealistic expectations about what programming really means.

João Amador
Oct 14 2025 • 2 min reading

Moving Forward: Softway at the Nordic Business Forum 2025

Some events are more than a lineup of talks. They are experiences that shake us, leaving us with fewer certainties and better questions.

Maria Reis da Cunha
Sep 30 2025 • 5 min reading

Linus Torvalds: The Visionary Behind Linux and the Web Revolution

In the world of computing, few names are as influential, yet less well known, as Linus Torvalds.

Afonso Luís
Jul 8 2025 • 3 min reading

The Movie “The Social Network”, 15 Years Later

In 2010, a revolutionary film premiered in theaters, telling the story of the creation of Facebook. "The Social Network," directed by David Fincher, was not just another biographical drama—it was a prophetic portrayal of what social networks would become in our society.

João Amador
Apr 15 2025 • 2 min reading

Adapting Websites for Voice Search: SEO Strategies Incorporating Natural Language Processing and Optimisation for Smart Assistants

The increasing prevalence of voice-activated search has significantly altered the landscape of digital interaction. With the widespread adoption of intelligent assistants such as Alexa, Siri, and Google Assistant, users increasingly expect to engage with online content through conversational queries, posing complete questions and anticipating immediate, precise responses.

Afonso Luís
Apr 1 2025 • 3 min reading

Women, Work, and Leadership: A Timely Reflection for International Women’s Day

March is a time to celebrate International Women’s Day, reflecting on progress and the ongoing challenges women face in the workplace.

Maria Reis da Cunha
Mar 12 2025 • 4 min reading

10 facts and curiosities about websites

The Web is a vast universe full of information, entertainment and services that we use on a daily basis. But have you ever stopped to think about how websites came to be or some curious facts about them?

Rita Russo
Mar 5 2025 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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