“Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman
“Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman
The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.
No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.
Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.
In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.
When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!
Starting a new job as a Full-Stack Web Developer is an exciting but overwhelming experience. You want to get up to speed quickly and contribute to the company’s mission of developing high-quality websites for clients. However, there are many things to learn, from understanding the company culture to getting familiar with the technology stack and coding standards.
Last week Softway's development team attended Laracon EU 2023, an annual conference for developers and web professionals using the PHP Framework: Laravel. This conference was held in several cities around the world, this year it took place in Lisbon and brought with it names like Taylor Otwell, Jeffrey Way, Freek Van der Herten, among others, and allowed our team to interact with them and listen to them live.
We've arrived in 2023! The beginning of a new year is an ideal time to re-evaluate your website and plan modifications that will optimize your business results.
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