This is a question we are asked almost daily: has SEO died? The answer is clear: no. SEO has not died; it has evolved. It has undergone a genuine “genetic” transformation and, today more than ever, it is essential to keep up with this evolution to remain relevant.

It is a fact that today, Artificial Intelligence tools can easily generate pages, layouts, and generic texts. This has become a commodity, and for companies competing in demanding markets, the issue is no longer merely having a website. Rather, it is about possessing a high-performance digital asset, strategically conceived and technically understood and interpreted by language models (LLMs) such as ChatGPT, Gemini, Claude, or Copilot.

Every day, we have conversations with CEOs and Marketing and Communication Directors about the real impact of Artificial Intelligence on their companies' digital ecosystems. We decided to bring some of these behind-the-scenes discussions to the public to help the market navigate this new territory of AI applied to websites and digital assets.

There is only one way to close the year on the Softway blog: by writing about what has truly transformed the way we create, think, and deliver value every day. The topic that has had the greatest impact on our work shaped our internal discussions, influenced proposals, and redefined expectations - both ours and those of our clients.

Programming is one of the most valued skills in today’s world. However, it is still often surrounded by myths and misconceptions that discourage potential professionals or create unrealistic expectations about what programming really means.

In the world of computing, few names are as influential, yet less well known, as Linus Torvalds.

In 2010, a revolutionary film premiered in theaters, telling the story of the creation of Facebook. "The Social Network," directed by David Fincher, was not just another biographical drama—it was a prophetic portrayal of what social networks would become in our society.

The increasing prevalence of voice-activated search has significantly altered the landscape of digital interaction. With the widespread adoption of intelligent assistants such as Alexa, Siri, and Google Assistant, users increasingly expect to engage with online content through conversational queries, posing complete questions and anticipating immediate, precise responses.

The Web is a vast universe full of information, entertainment and services that we use on a daily basis. But have you ever stopped to think about how websites came to be or some curious facts about them?