As we welcome the year 2024, it is inevitable to acknowledge the power of the digital realm and the speed of its evolution. The constant change demands that businesses stay vigilant and updated in terms of digital assets, particularly their websites.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

In the fast-paced world of the internet, where users' attention is increasingly precious, website speed and performance has gained a crucial role in the success of your digital positioning. The loading speed and performance of a page, known as Page Speed, directly affects user experience and search engine rankings.

In today's fast-paced digital world, web projects are becoming increasingly complex and demanding. From user friendly interface design to constantly evolving content management, the success of a project depends on more than just state-of-the-art tools like the new AI technologies that have emerged. It is imperative to have a solid strategy and structure that can withstand sudden changes and adapt to the dynamic nature of the web.

Artificial Intelligence is a very current topic these days - and one that has also been covered in some articles on our blog - and, not only is it widely used for content creation (texts, for example), but now it is also widely used to generate images or photographs.

“Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.