Filtrado por Customer service SEO

The best experience is in the quality of the content

What is the definition of good content for your website? If it's good for you, will it be good for other people? When we talk about good content, we are talking about content that provides a good experience to users who are looking for something specific, content that exceeds expectations.

João Amador
Apr 19 2023 • 2 min reading

Also on the web, "what is essential is invisible to the eye”

The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.

Madalena Moreira Rato
Apr 11 2023 • 3 min reading

When making a new website, be sure to ask "Why?”

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Tânia Frade
Apr 4 2023 • 3 min reading

How to improve user navigation through your site?

Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.

Rita Russo
Mar 21 2023 • 4 min reading

Is your website the most valuable tool in your business?

The answer is not straightforward and there are numerous factors that can define the importance of your website in your business. The way you communicate your brand online, how you tell your story, engage and convert visitors into actions, certainly makes your website a powerful tool that you should pay attention to.

Rafaela Nogueira
Mar 7 2023 • 2 min reading

When Softway people get together, success is guaranteed!

When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!

Madalena Moreira Rato
Feb 22 2023 • 3 min reading

Emotions as a fundamental tool for your digital strategy

The importance of emotional connections in branding strategies is undeniable. It is through emotions that brands can establish a deeper and more lasting connection with their consumers. Generating emotions, creating bonds, responding to what the consumer is looking for through a relationship of trust and security, has become fundamental.

Rafaela Nogueira
Feb 7 2023 • 2 min reading

The importance of a well structured site

The structure of a website is fundamental, since it is this that will determine how long a user will stay on your site. A good structure makes access to content and information quick and effective - and in addition, makes a site properly optimized for search engines (SEO).

Rita Russo
Jan 24 2023 • 2 min reading

5 things you can do to improve social media reach

Social media reach is an important metric for businesses and organizations of all sizes. It’s the measure of how many people have seen your content, and it’s an important indicator of how effective your social media campaigns are. In this blog post, we’ll look at why social media reach is important, how you can increase it, and some tips to help maximize your reach. 

Pedro Completo
Jan 17 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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